The Disney Years

For a marketer who had spent a career insisting that people buy stories, heroes, and experiences, Disney was not just another account. It was the proof of the thesis at global scale.

Family records associate Monty with leading advertising work connected to Disney during his Y&R years — bringing the discipline of brand strategy to the most beloved entertainment brand in the world, and closing the circle on a career that had begun with theme park storytelling at Busch Gardens.