The Archive

Personal Photos

Family photographs spanning Monty's life — from St. Louis childhood through the Ford, Anheuser-Busch, and Y&R years to his ministry. Each image is captioned only as names, places, and dates are confirmed by family records.

Digitization in progress

Letters & Documents

Correspondence, memos, speeches, and personal papers. Documents are published with signatures and personal identifiers redacted, following the archive's privacy policy.

Cataloging

Interviews

Oral histories and recorded conversations with Monty, his family, and the colleagues who worked alongside him — preserved as testimony in the speakers' own voices.

Oral history project underway

Newspaper Archive

Press clippings documenting the Busch Clash's creation and history, Busch Gardens expansion, campaign launches, and the racing world Monty worked in.

Clipping research ongoing

Television Commercials

The broadcast work associated with Monty's career — above all the “Head for the Mountains” campaign for Busch Beer, one of the longest-running beer campaigns of its era.

Rights research in progress

Marketing Campaigns

Case studies of the campaigns and programs Monty shaped: the Busch Beer repositioning, “Head for the Mountains,” the Busch Clash, Busch Gardens' “Dark Continent,” and more.

Case studies in preparation

Awards & Recognition

Honors earned across five decades — academic, industry, and community — beginning with his selection as a Ford Foundation Scholar.

Records requested

Media Gallery

A curated visual tour of the archive: photographs, advertising artwork, race programs, and ephemera, presented gallery-style as items are digitized and cleared.

Opening exhibit in preparation

Download Archive

Public-domain and family-cleared materials offered for researchers, historians, and educators — timelines, document scans, and curated research packets.

First packet in preparation